Albert Aryee
Driving sportsbook retention and growth through data-driven CRM and bonus optimization.
Accra, GH
Full time
On-site
Data-driven CRM & Retention professional with 6 years’ experience in regulated iGaming markets, specializing in sportsbook lifecycle management, bonus...
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My Career Journey
1/5
Betway
Promotions, CRM & Retention Marketing Lead
Mar 2020 - Present | 6y 2m
Accra, GH
Owned full sportsbook lifecycle including onboarding, activation, retention, and reactivation. Built automated and manual CRM journeys aligned with major sports events. Delivered personalized campaigns...
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Yango (Yandex)
Country Operations Consultant
Oct 2019 - Feb 2020 | 4m
Accra, GH
Supported the launch and scaling of Yango operations in Ghana, coordinating onboarding and growth campaigns. Worked with central teams to localize strategies. Managed promotional and pricing campaigns,...
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Bolt
Country Operations Manager
Oct 2016 - Aug 2019 | 2y 10m
Accra, GH
Led commercial and operational projects to grow rider and driver engagement, achieving 20% MOM supply and GMV growth. Structured lifecycle communication flows and CRM-like user journeys. Coordinated cross-functional...
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Ringier
Digital Sales & Marketing Specialist
Mar 2016 - Oct 2016 | 7m
Accra, GH
Ran digital campaigns, CRM initiatives, and B2B growth strategies delivering consistent 10% MOM business growth. Managed commercial partnerships, negotiated contracts, and supported promotional campaigns....
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Jumia
Key Account Manager
Oct 2014 - Feb 2016 | 1y 4m
Accra, GH
Managed CRM-driven commercial initiatives, promotions, and retention to grow key account performance. Led go-to-market campaigns and supported training on customer success best practices. Strengthened...
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Most proud of (3/3)
1st
Built a structured sportsbook lifecycle from onboarding to reactivation.
2nd
I designed and executred promotions that grow engagement without hurting margin.
3rd
Played a major role in scaling Bolt Ghana from launch to market leadership.
Career Highlights
1/2
Promotions, CRM & Retention Lead – Betway
Building a Structured Sportsbook Lifecycle
Accra, 2020
Led the full sportsbook lifecycle from onboarding to reactivation.
Refined segmentation, tested...
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Country Operations Manager – Bolt
Scaling Bolt Ghana to Market Leadership
Accra, 2019
Helped grow operations from early-stage launch to 100k weekly completed rides within the first...
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Fun fact about me
I'm a Manchester United fan :). Which means I understand patience, resilience, and long-term rebuilding. #GGMU
