Alan Wornovitzky Hausner
Driving sustainable brand growth across LatAm with data-driven marketing strategies.
Mexico City, MX
Full time
On-site/Hybrid
Accomplished Marketing Director and Senior Marketing Manager with expansive experience leading growth, P&L, and brand initiatives across Mexico and LATAM...
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My Career Journey
1/8
GRUPO DAY / FRANQUICIAS360
Entrepreneur & Business Unit Director (Franchise)
Aug 2020 - Present | 6y 1m
Co-invested and launched a franchise business unit from scratch, leading market analysis, site selection, and go-to-market strategy. Evaluated over 35 franchise opportunities and 20 locations for commercial...
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Abbott Laboratories
Sr. Marketing Manager LatAm – Adult Nutrition
Nov 2017 - Sep 2019 | 1y 10m
Defined and executed regional marketing strategies for growth and profitability. Increased sales by 5–7% through portfolio optimization and labeling. Led regional campaigns achieving 8–15% sales growth....
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HENKEL
Commercial & Marketing Director – Central America & Caribbean (Adhesives)
Jan 2015 - Nov 2017 | 2y 10m
Defined and led commercial and marketing strategies across multiple countries. Increased distribution by 47% via new commercial model, delivered 11% CAGR in sales, and achieved >100% growth in Jamaica...
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HENKEL
Commercial & Marketing Director – Central America (Expat Assignment)
Jan 2013 - Dec 2014 | 1y 11m
Delivered growth above regional GDP (+7%). Expanded into Panama with 40% sales growth and led LatAm North’s most profitable region with 52% profitability. Reduced counterfeit products by 75%. Strengthened...
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HENKEL (Pritt, Resistol, Sista y Tangit)
Marketing Manager
Jan 2010 - Dec 2012 | 2y 11m
RECKITT BENCKISER (Vanish, Woolite, Planchytex, Nugget)
Group Marketing Manager
May 2008 - Dec 2009 | 1y 7m
The COCA–COLA COMPANY (Powerade, Nestea, Minute Maid, Ciel)
Marketing Manager / Sr. Manager
Jun 2001 - May 2008 | 6y 11m
COLGATE PALMOLIVE (Palmolive, Neutro Balance, Caprice)
Brand Manager
Jan 1997 - May 2001 | 4y 4m
Strategic Thinking
Analytical Thinking
Collaboration
Leadership
Team Leadership
Mentorship
Results Focused
Change Agility
Most proud of (2/3)
1st
Launched Ensure Sport region-wide, unified marketing, shifted messaging to performance+recovery, and deployed CRM producing 50K+ leads.
2nd
Grew adhesive business in Central America: increased distribution 47%, delivered 11% CAGR and >100% sales growth in Jamaica.
Career Highlights
1/2
Sr. Marketing Manager, Adult Nutrition — Abbott (LatAm, 2017–2019)
Launched Ensure Sport across LatAm; generated 50,000+ leads
Mexico City, MX, 2026
In 2017–2019 as Sr. Marketing Manager LatAm at Abbott I led the regional launch of Ensure Sport....
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Led multicultural teams to drive strategy clarity and capability
Built regional alignment that united fragmented markets
Mexico City, MX, 2026
During a regional strategy reset I led cross‑market alignment to turn fragmented input into a...
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