Built A5dr's content strategy from the ground up, mapped audience segments to native content pillars, wrote and briefed high-performing paid media video creative leading to 300% increase in app downloads,...

Co-created content strategies for major Gulf government and corporate brands, translated objectives into creative briefs for teams, used AI tools for storyboards and direction, identified trends early,...

Conceived and implemented creative strategies across projects, collaborated with account executives, led and developed creative teams, ran brainstorming and reviews, and proposed forward-thinking stra...

Authored scripts for online education shows, revamped scripts for improved engagement, and directed shows focused on blogging and content creation for creators.

Developed YouTube and social media strategies, managed multi-market teams, executed content strategies for music and entertainment channels, and built promotional plans for high-profile artists.

Co-founded and co-hosted a viral Egyptian comedy show, led branding and content direction, and executed audience development strategies on multiple social platforms.

Executed content strategy for channels and partnerships, optimized partners' social presence, and applied audience development tactics across YouTube.