Leads Anfora’s integrated marketing strategy, strengthens brand positioning, and drives strategic communication across B2B2C channels. Oversees key initiatives in digital, print, PR, trade shows, and commercial...

Led the Digital and E-commerce Strategy, managed the adoption of MyPuratos and its e-commerce platform, and strengthened external communication to consolidate brand reputation. Coordinated with local,...

Led global digital and marketing strategies and ensured alignment of initiatives for customers and distributors. Managed budgets for cost efficiency, evaluated performance and ROI, responded to the COVID-19...

Led GTM marketing plans with major telecom operators and retail accounts, designed and analyzed campaigns, coordinated sell-in/sell-through strategies, managed strategic alliances, and ensured governance...

Designed merchandising strategies, coordinated with Sales, Marketing, and Supply Chain, ensured off-shelf and incremental display execution, analyzed sales data, and executed promotions and B2B activations,...

Ensured sell-out performance with retail accounts, analyzed sales and market data to highlight risks and opportunities, managed sales force execution, optimized in-store displays, and contributed to market...