Adriana Reyes
Omnichannel growth leader driving digital & retail strategy for global brands.
Mexico City, MX
Full time
Hybrid/On-site/Remote
Omnichannel marketing leader with 10+ years’ experience connecting brand strategy, e-commerce, CRM, and customer experience across France, Mexico, and...
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My Career Journey
1/5
Agence Cherry
Senior Digital Marketing Manager - Omnichannel Strategy & Growth
Oct 2025 - Present | 11m
Paris, FR
Lead omnichannel growth and brand strategy for luxury and premium clients across international markets, translating business priorities into integrated marketing roadmaps. Advise on brand positioning,...
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Petco Mexico
Senior Omnichannel Marketing & Growth Leader
Jan 2024 - Apr 2025 | 1y 3m
Mexico City, MX
Owned omnichannel acquisition strategy for Mexico and Chile. Reversed new customer acquisition from -12% to +35% year over year. Drove 24% e-commerce growth, defined segmentation and lifecycle strategies,...
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Cliento MX
International Communications & Customer Acquisition Manager - E-commerce
Apr 2018 - Dec 2023 | 5y 8m
Led B2B and B2C growth engagements in luxury real estate, education, travel, robotics, construction, and professional services. Advised on brand and acquisition strategies with measurable KPIs: +185% quote...
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Miraflores School
Senior Project Manager - Marketing Strategy & Growth Project Manager
Aug 2015 - Apr 2018 | 2y 8m
Led organizational improvement and digital transformation, reducing employee turnover by 30%. Coordinated digital tool implementation for students, improving engagement and efficiency.
Easyvoyage
Community Manager & Content Marketing Intern
Nov 2014 - Jul 2015 | 8m
Paris, FR
Increased organic traffic by more than 100% for the Spanish market through SEO-driven content. Received High-Performance Award.
Prioritization
Collaboration
Adaptability
Strategic Thinking
Cultural Sensitivity
Leadership
Influencing Skills
Most proud of (2/3)
1st
I reversed acquisition declines and drove sales growth across Mexico and Chile, creating buyer personas that became company-wide infrastructure.
2nd
I led Miraflores School's digital transformation, reducing turnover and modernizing operations as Senior Project Manager.
My values
Communication
Adaptability
Collaboration
Initiative
Education
EFAP Paris
Specialized MBA - Digital Marketing & Business, Luxury Track
2026
EAE Business School
Master in Marketing & Sales
2014
Instituto Tecnológico Autónomo de México
B.A. in Business Administration - Marketing Specialization
2009
Certifications & Qualifications
Advanced Certificate in Omnichannel Merchandising
Merchandising Academy, France2026
Digital Strategies for Business: Leading the Next-Generation Enterprise
Columbia Business School Executive Education2020
High-Performance Award
Easyvoyage2015
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Intermediate