Designed and implemented communication strategy and visual identity, led POP, promotional materials, and digital content development, managed event organization and nationwide brand positioning, directed...

Managed 360° campaigns, product launches, and coordination with agencies, implemented brand activations, administered budget achieving financial objectives, led packaging renewal projects, developed selling...

Conducted sales analysis, presented product launches, led strategy and briefs for new products, coordinated national new product introductions, managed budget, supported social media launches across platforms,...

Defined and executed the marketing and promotional plan, developed innovation and packaging briefs, coordinated project launches, produced category and promotional reports, managed POP and sales promotions,...

Monitored launches for various channels, coordinated artwork, developed briefs for new products and promotions, validated pilot tests and product launches, managed e-commerce and social media materials,...

Managed social networks for 3 brands in LATAM, executed digital marketing strategy for Sharpie and Paper Mate, administered monthly posting and reports, supported activations, and prepared Nielsen channel...