Manager of corporate communication and marketing department. Manager of relationship between business partners, investors and media. Supervisor of corporate events, production and sales department.

Rebuilt US-style brand for Mexican consumers, leading multi-channel campaigns and generating $225M+ MXN on a 25:1 ROI. Lowered CPA by 60% with 50% leaner budget via AI integration. Led dashboards, KPIs,...

Owned brand and localization: rebuilt positioning, brand promise and messaging architecture for a US-style product adapted to Mexican consumer behavior, enforced consistently across every channel and customer-facing...

Led iGaming vertical, launching and scaling online casino and sportsbook brands in Mexico, delivering +$150M MXN. Executed full-funnel, integrated campaigns for acquisition and retention via digital and...

Directed SEO, web development, content, design, and digital production across parallel programs. Owned CRM funnel design, segmentation, and nurture, serving as Head of HubSpot User Group Mexico. Managed...

Founding partner for 13 years with P&L accountability; directed commercial, editorial, and production teams for B2B and B2C programs in regulated markets. Managed partnerships, sponsorships, agency relations,...