Adrián Rios
Driving business growth through integrated, data-driven omnichannel marketing.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Marketing & Growth executive with 15+ years of experience in leading integrated marketing strategies and digital transformation across major brands in...
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My Career Journey
1/6
Mindshare, Mexican Soccer League, Starcom, Motorola, IBM, Initiative Media
Earlier Experience
- Present | N/A
HSBC
Paid Media & Digital Marketing Lead
Apr 2024 - Jan 2026 | 1y 9m
Led paid media and digital growth strategy, managing large-scale investments and cross-functional teams. Owned media governance, commercial negotiations, and performance optimization to maximize efficiency...
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AIRBNB
Senior Media Manager LATAM
Jan 2022 - Apr 2024 | 2y 3m
Owned regional media strategy and full-funnel campaigns across LATAM, focusing on brand growth and customer acquisition. Developed strategic partnerships with global media platforms, improved media efficiency...
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WALMART MEXICO
Divisional Digital Media Manager
Jan 2020 - Feb 2022 | 2y 1m
Led digital media investment strategies across digital, retail, and ecommerce channels, aligning marketing with commercial growth objectives. Managed agency relationships and media negotiations for maximum...
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PUBLICIS MEDIA
Regional Director (Digital / Strategy / Content)
Jul 2017 - Jan 2020 | 2y 6m
Directed regional strategy and digital/content teams across LATAM, delivering integrated solutions and commercial growth. Managed client relationships and led successful new business pitches, delivering...
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MICROSOFT
Sales Intelligence & Marketing Manager
May 2015 - Jun 2017 | 2y 1m
Developed data-driven marketing strategies, strengthening market presence and improving acquisition. Increased sales rate by 40% and enhanced brand awareness by 8%.