Adrian Aguilera
(he/him)
Driving digital transformation with marketing, automation, and data storytelling.
Monterrey, MX
Full time
Remote/Hybrid/On-site
Marketing and communications leader with over 15 years’ experience in digital transformation, campaign execution, and brand communications across retail,...
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My Career Journey
1/4
The Home Depot
Head of Marketing Operations and Services
Sep 2025 - Present | 1y 1m
Monterrey, MX
Implemented AI-powered dynamic creative automation, increasing CTR by 75% and reducing production time by 40% without additional headcount. Reduced creative production costs by 40% through AI processes...
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The Home Depot
Head of Digital Advertising & Social Media
Oct 2018 - Sep 2025 | 6y 11m
Monterrey, MX
Unified paid media, social and content strategies to strengthen brand presence and conversion in retail. Improved multichannel campaign conversions by 75% via integrated strategies. Deployed AI-based social...
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The Home Depot
Digital Advertising Coordinator
Oct 2017 - Oct 2018 | 1y
Monterrey, MX
Established role and alignment between digital advertising and social media. Created A/B testing frameworks, achieving 18–25% CTR improvements. Reduced campaign launch times by 30% via digital templates...
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Grupo Senda
Head of Digital Brand
Oct 2012 - Oct 2017 | 5y
Monterrey, MX
Led digital brand transformation and e-commerce growth. Increased online sales by 150% with user-centric strategies and improved UX. Improved customer retention by 25% with omnichannel campaigns and integrated...
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Strategic Thinking
Ideation
Creative Thinking
Active Listening
Adaptability
Leadership
Change Agility
Most proud of (2/3)
1st
Lead an IA Champions initiative to accelerate AI adoption across marketing processes.
2nd
Grew online sales 150% via user-centric UX improvements and boosted retention 25% with omnichannel campaigns.
Career Highlights
1/2
Lead, AI-powered marketing initiatives
Implemented AI creative automation — +75% CTR
Monterrey, MX,
In my role leading AI marketing initiatives I implemented an AI-powered dynamic creative automation...
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Growth & UX lead — user-centric omnichannel strategy
Boosted online sales 150% and retention 25%
Monterrey, MX,
In a growth-focused marketing role I redesigned the online user experience and orchestrated omnichannel...
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Fun fact about me
Before I pivoted to marketing, I built a solid foundation in STEM. I love bringing that analytical mindset to creative campaigns!
My values
Leadership
Innovation
Collaboration
Open-Mindedness
Education
EGADE Business School, ITESM
Master’s in Marketing
2015
Certifications & Qualifications
AI For Business Specialization
University of Pennsylvania2024
Creativity and AI Specialization
Parsons School of Design2024
Language(s) I speak
Spanish
Fluent
English
Fluent