Defined and executed strategies for various dairy brands. Led commercial teams to achieve sales targets and profitability. Designed and coordinated advertising and communication campaigns that strengthened...

Responsible for brands and innovation platforms including Yogurt Batido and Bebible, Mantequilla, and Plant-Based Beverages. Led three-year innovation strategy. Presented market opportunities aligned with...

Established and led brand strategy and innovation for Doña María product lines. Increased profitability and portfolio penetration. Managed budgets, media strategies, and new business opportunities. Fostered...

Managed brand strategies for categories including Cream, Cheese, Refreshing Beverages, Juices, Butter, and Margarine. Led brand intelligence and market potential projects. Monitored market and sales v...

Managed strategies for UHT Milk. Launched new product platforms and conducted nationwide promotions. Developed campaigns to expand market penetration.

Supported the brand manager in executing annual brand plans. Provided support for multiple brands. Coordinated creative agencies, media and BTL activities.

Developed marketing for Food Service channel. Negotiated business growth plans with partners. Coordinated with leading commercial brands and monitored competitor strategies.