Data-driven retention leader scaling growth with advanced MarTech and analytics.
Tel Aviv-Yafo, IL
Full time
On-site/Hybrid
Strategic, data-obsessed leader with 15+ years of experience driving retention and marketing automation for high-volume B2C marketplaces and digital products....
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My Career Journey
1/3
Shop Circle
Head of Growth & EMEA Partnerships
Mar 2023 - Mar 2026 | 3y
Led end-to-end retention strategies for 60+ apps in EMEA and Israel, architected Braze-based lifecycle journeys for omnichannel campaigns, partnered with Product and Tech for GTM native app initiatives,...
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Natasha Denona
VP Growth Marketing
Dec 2021 - Feb 2023 | 1y 2m
Managed global B2C retention programs with a $1.5M-$2M monthly marketing budget, delivered 8x revenue growth in 8 months through lifecycle automation, developed Python-based predictive models for churn...
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CARGO
VP Growth & Marketing (Founding Member)
Feb 2018 - Nov 2021 | 3y 9m
Established growth and marketing function from scratch, led Braze integration as sole owner, designed automated customer communication to reduce churn to <1%, delivered comprehensive MarTech training,...
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Collaboration
Teamwork
Mentorship
Training And Development
Leadership
Results Focused
Most proud of (2/3)
1st
Deployed n8n agent architecture and Braze journeys across 60+ EMEA apps, driving a 25% retention uplift.
2nd
Built the growth function at CARGO, integrated Braze to cut churn below 1% and boost client engagement +20%.
Career Highlights
1/2
Head of Growth at Shop Circle — n8n agent architecture
Scaled dynamic outreach across 60+ apps in EMEA
israel, 2025
In my role at Shop Circle I designed and deployed an n8n agent architecture to enable scalable,...
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Built centralized retention platform with Looker dashboards and automation
Lifted retention 25% with a centralized retention system
Israel, 2025
In a retention initiative I flipped the switch on a centralized retention system that consolidated...