Content Writer with a strong background in email marketing, CRM communications, and SEO content. Experienced in the iGaming and sports sectors, specializing in creating high-quality, optimized articles, reviews, guides, and promotional campaigns. Expert in managing the entire content production process—from research to delivery—while consistently adapting messaging for various audiences. Adept at collaborating with cross-functional teams and maintaining brand voice. Eager to further develop creative strategies and contribute to innovative marketing solutions.

Produced SEO-focused articles, reviews, and guides within the sports betting industry; researched keywords and optimized content using Ahrefs and Google Search Console; managed independent content production from research and outlining to writing, optimization, and delivery; adapted content for different audiences while maintaining brand voice and commercial objectives; wrote hundreds of CRM email and SMS campaigns per month for online casino brands; created SEO-driven website content; collaborated with CRM and Marketing teams to execute promotional campaigns; maintained consistent messaging and content quality across multiple websites.

Content Specialist

In my role as a casino slot reviewer, leadership considered ending my position after three months because early reviews didn’t land. I launched a new website and shifted to evergreen, SEO-focused articles, reworking angles and depth. The new approach resonated with readers and stakeholders, secured my role, and created a sustainable content stream.

Casino slot reviewer — launched evergreen content strategy

Turned near-termination into a successful evergreen site

Wrote a 7,000+-word 'money' landing page in 11 hours that earned strong pay.

Revived my role as a casino slot reviewer by launching a new evergreen site and writing articles that finally clicked.