Abril Serratos Téllez
Creative strategist driving brand growth through data, social insights & AI-powered content.
Mexico City, MX
Full time/Part time/Project based
On-site/Hybrid/Remote
Creative Strategist and Social Media leader with over 8 years' experience in broadcast media, agencies, and freelance work. Excelled at TV Azteca leading...
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My Career Journey
1/4
TV Azteca
Social Media & Creative Manager
Jan 2022 - Present | 4y 7m
Mexico City, MX
Developed multi-channel content strategies for A+ and ADN Noticias, improving audience engagement. Led identity transition for ADN 40, coordinated narrative design and campaign rollout. Integrated AI tools...
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TV Azteca
Creative Copywriter
Jan 2021 - Jan 2022 | 1y
Mexico City, MX
Created campaign concepts and promotional materials for TV and digital aligned with program objectives. Collaborated across departments to ensure consistency and applied user-centered design to improve...
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Activa México
Copywriter & Content Strategist
Jan 2018 - Jan 2021 | 3y
Developed digital campaigns from ideation to execution, focused on organic reach and brand awareness. Managed content calendar and strategic messaging across social channels for multiple brands.
Freelance
Copywriter & SEO Specialist
Jan 2018 - Jan 2020 | 2y
Implemented SEO content strategies in the sports sector, increasing user interaction by 20%. Managed blogs and newsletters supporting digital presence of emerging brands.
Empathy
Active Listening
Negotiation
Collaboration
Teamwork
Adaptability
Ability To Meet Deadlines
Influencing Skills
Leadership
Analytical Thinking
Most proud of (2/3)
1st
Led ADN 40 brand transition at TV Azteca, guiding the team through last‑minute changes and AI integration to launch on time.
2nd
Implemented SEO strategies for sports clients as a freelance copywriter, increasing user interaction by 20%.
Career Highlights
1/1
Led integration and behavior change through empathetic coaching
Drove AI tool adoption to boost team skills and efficiency
Mexico City, MX, 2026
In a recent role I led the integration of AI tools into production workflows while addressing...
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My values
Empathy
Communication
Continuous Learning
Collaboration
Efficiency
Education
UNAM
M.A. in Philosophy of Cognitive Sciences
2020
UNAM
B.A. in Philosophy
2018
UC Merced
Exchange Semester
2016
Certifications & Qualifications
SQL for Data Science
UC Davis2026
Digital Marketing & SEO Workshop
Grupo Salinas2024
UX Design Specialization
Google2023
Language(s) I speak
Spanish
Fluent
English
Fluent