Abraham Soto Valdés
Strategic digital storyteller driving creator partnerships and audience engagement.
Mexico City
Full time/Project based/Part time
Hybrid/Remote
Experienced digital marketing and content creation professional with over 15 years in entertainment, digital media, and audiovisual production. I have...
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My Career Journey
1/6
Hotaru Centro Cultural
Marketing Manager
Jan 2025 - Present | 1y 8m
Mexico City, MX
Led audiovisual and creative strategy for Japanese language, martial arts, and cultural outreach. Coordinated design, video, and communications teams. Produced digital and institutional content, audiovisual...
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Freelance
Influencer Marketing & Creator Campaigns
Jan 2020 - Jan 2025 | 5y
Collaborated with influencer marketing teams at Riot Games. Managed influencer relations and campaigns for gaming, entertainment, and tech markets in LATAM. Coordinated production, activations, and campaign...
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Spectrum Brands / Assa Abloy
Creative Director, Video Editor & Screenwriter
Jan 2017 - Jan 2024 | 7y
Produced and managed audiovisual content for 7+ international brands. Selected and managed influencer relationships. Led LATAM product launch campaigns, developed scripts, and localized content for Spanish...
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PataconisTV
Creative Director & Founder
Jan 2015 - Jan 2020 | 5y
Built a digital community around film and geek culture, producing over 350 audiovisual pieces. Generated 2.7M+ organic views, managed entertainment creator relations, and led digital-to-TV brand expansion...
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Sony Latin America
Creative Writer & Content Producer
Jan 2017 - Jan 2020 | 3y
Developed editorial and audiovisual content for LATAM audiences, supporting digital campaigns for major film franchises. Managed editorial coverage and coordinated celebrity interviews. Fostered influencer...
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Brand Editors
Editor-in-Chief
Jan 2013 - Jan 2015 | 2y
Led editorial production for large retail chains, managed publishing calendars and audiovisual content, and directed over 40 video productions within strict timelines.
Editing
Communications
Creativity
Community Leadership
Engagement Skills
Leadership
Most proud of (2/3)
1st
Produced 350+ audiovisual pieces as Founder and Creative Director of PataconisTV, managing creator relations.
2nd
Managed influencer and creator campaigns across gaming, entertainment, and tech in LATAM as a freelance lead.
Career Highlights
1/1
Community organizer during the Pokémon GO launch
Mobilized ~500 people for a grassroots Pokémon GO event
Panama City, PA,
During the Pokémon GO launch I organized a local community event that drew roughly 500 participants,...
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Fun fact about me
I'm soon publishing a fiction book in Spanish! La Forma de lo Inefable.
My values
Creativity
Communication
Dedication
Adaptability
Initiative
Education
Universidad de Panamá
Higher Education
Ongoing
Universidad Iberoamericana
Communications
Ongoing
Certifications & Qualifications
Google Project Management Professional Certificate
Google2026
Microsoft Office Diploma
Sistemas CompuRey2026
Language(s) I speak
Spanish
Fluent
English
Intermediate