Abdeljalil EL YOUSFY
Transforming complex systems into intuitive digital experiences.
Full time/Part time/Project based
Remote/Hybrid/On-site
Senior UX/UI Designer with over 5 years of experience in designing scalable, user-centered digital products for enterprise B2B SaaS platforms. Proven ability...
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My Career Journey
1/5
Autodealer Digital (ADD, formerly V12Software)
Senior UX/UI Designer
Feb 2022 - Present | 4y 4m
Casablanca, MA
Led platform redesign and rebranding, launched a large-scale B2B SaaS for automotive dealerships. Scaled a design system with 1,000+ components, reducing CMS build time drastically. Shipped Auto Dealer...
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Match My School
Head of Design & Product Strategy (Consultant)
Jan 2025 - Jan 2026 | 1y
Casablanca, MA
Oversaw a full redesign of a mobile-first education platform, reducing user friction and optimizing validation workflows. Unified product architecture, improved conversion rates on core flows, and created...
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Uaxelerate
UI/UX Designer & Developer
Jul 2021 - Jan 2022 | 6m
Casablanca, MA
Designed and developed responsive web applications and dashboards for startup acceleration platforms. Balanced dual design and development roles, translating complex needs into intuitive user flows and...
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Freshen Cool Énergie
Freelance Designer
Sep 2020 - Jul 2021 | 10m
Delivered branding, website design, and digital assets to boost the company’s online presence, enhancing engagement through user-focused design for energy sector clients.
Actando
Graphic Designer & Developer Intern
Mar 2021 - Jun 2021 | 3m
Strengthened the company’s digital presence with branding and website design; leveraged user-centered design to improve engagement for energy-sector customers.
Collaborative Communications
Active Listening
Collaboration
Creative Problem-Solving
Consultative Approaches
Analytical Thinking
Discussion Facilitation
Action Oriented
Most proud of (3/3)
1st
Leading the redesign and rebranding of Auto Dealers Digital (ADD) and scaling a design system with 1,000+ components
2nd
Improving complex SaaS workflows and reducing CMS build time from 30h to under 2h
3rd
Increasing conversion from 65% drop-off to 92% success rate in key user flows (Match My School project)
Career Highlights
1/1
Led end-to-end UX/UI redesign and rebranding of a large-scale B2B SaaS platform
Auto Dealer 360 Platform Redesign & Design System Scale
Casablanca, MA, 2022
Led the redesign and rebranding of a legacy automotive SaaS platform into Autodealer Digital...
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Fun fact about me
I enjoy turning complex systems into simple, usable experiences that feel effortless for users
My values
Simplicity
Consistency
Collaboration
Empathy
Customer-Centricity
Education
Centre CIGMA – FST Settat
Full Stack Web Development & DevOps
2024
Institut Spécialisé de Technologie Appliquée 2 Casablanca
Technicien Spécialisé en Développement Multimédia
2021
Baccalauréat in Experimental Sciences (Physical Sciences)
2019
Certifications & Qualifications
Full Stack Web Development & DevOps
Centre CIGMA – FST Settat2024
Technicien Spécialisé en Développement Multimédia
Institut Spécialisé de Technologie Appliquée 2 Casablanca2021
Language(s) I speak
French
Fluent
English
Fluent
Arabic
Fluent