About the role

We're looking for a strategic and commercially minded Senior Marketing Manager to lead the localization and growth of the Hard Rock Bet brand in Mexico. The ideal candidate has experience developing integrated marketing strategies, managing multi-channel campaigns, and leveraging market insights to drive customer acquisition and brand growth. They thrive in a fast-paced environment, excel at collaborating with cross-functional teams and external partners, and bring strong analytical, leadership, and stakeholder management skills.

• Develop and execute localized marketing strategies and integrated campaigns across digital and traditional channels.

• Lead campaign planning, creative development, execution, optimization, and performance reporting.

• Manage media strategies, agency relationships, budgets, and marketing KPIs to maximize performance.

• Drive customer acquisition through SEO, SEM/PPC, CRM, sponsorships, content marketing, and digital media.

• Build and manage affiliate partnerships, negotiate deals, and optimize affiliate performance.

• Identify and develop new business partnerships across media, sports, hospitality, retail, and technology.

• Conduct market research and leverage customer insights to identify new growth opportunities.

• Collaborate with cross-functional teams to ensure seamless campaign execution and commercial success.

• 5+ years of experience in marketing, brand management, or integrated campaign management.

• Experience developing and executing multi-channel marketing campaigns across digital and offline media.

• Strong knowledge of performance marketing, media planning, SEO, SEM/PPC, CRM, and analytics.

• Experience managing agencies, budgets, and marketing performance metrics.

• Affiliate marketing and partnership management experience is a plus.

• Strong analytical, project management, and communication skills.

• Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.