About The Role

Hard Rock Bet is building its presence in Mexico and seeking a commercially minded, operationally strong leader to

drive growth across its online casino and sports betting business.

As Commercial Manager – Mexico, you will support the support the and drive the execution of strategies for

 sports and casino operations, CRM, VIP, loyalty programs, and commercial P&L performance. You will also

support the VP of International executing the digital and above-the-line marketing initiatives, ensuring integrated

campaigns that grow market share and strengthen Hard Rock’s iconic brand in the region. This is role involves

hands-on execution, playing a critical part in the success of Hard Rock Bet in Mexico.

• Own and monitor the commercial P&L across sportsbook and casino, driving sustainable revenue growth and profitability.

• Turn market insights into actionable commercial strategies that maximize acquisition, retention, reactivation, and customer lifetime value.

• Oversee sportsbook operations with our outsourced provider, including trading, risk, localization, and major event management.

• Manage casino operations in partnership with key suppliers, ensuring a competitive portfolio, compelling promotions, and strong commercial relationships.

• Lead CRM, loyalty, and VIP strategy with personalized lifecycle campaigns, engaging rewards programs, and premium experiences for high-value players.

• Support integrated marketing campaigns across digital, TV, radio, and outdoor channels, ensuring alignment with commercial goals and brand standards.

• Act as a trusted local partner to international leadership on regulatory, compliance, and strategic partnership matters.

• Build and lead high-performing teams across operations, CRM, loyalty, and VIP while collaborating closely with product, marketing, risk, compliance, and finance.

• 6+ years of leadership experience in online gaming, sports betting, or high-growth digital consumer businesses.

• A strong track record of P&L ownership and delivering measurable revenue growth.

• Deep knowledge of the Mexican iGaming and sports betting market, including customer behavior, regulation, and competitive dynamics.

• Hands-on expertise in CRM, loyalty, VIP, and lifecycle marketing.

• Experience working across sportsbook, casino, commercial, and marketing functions in a fast-moving environment.

• Strong understanding of digital and above-the-line marketing channels and their impact on brand and commercial performance.

• A collaborative, inspirational leadership style with experience building cross-functional teams.

• Fluency in both Spanish and English.

• Help shape the launch and growth of an iconic global entertainment brand in Mexico.

• Lead across sportsbook, casino, CRM, loyalty, VIP, and commercial strategy with direct P&L accountability.

• Partner closely with international leadership and marketing teams to deliver high-impact campaigns online and offline.

• Enjoy a competitive compensation package, significant growth opportunities, and the chance to build something ambitious with a passionate team.