The Cultural Copywriter will be the definitive "voice" of our brand in Mexico. Your mission moves far beyond literal translation; you will be responsible for the transcreation of global concepts, reimagining international campaigns to ensure they carry the specific wit, slang, and cultural nuances of Mexican betting culture.

As an expert in the online gambling industry, you understand the mechanics of sports betting and casino games, allowing you to create authentic, high-impact content. You will ensure our messaging is not just understood, but felt, while staying safely within the lines of local industry regulations.

Key Responsibilities

• Localized CRM: Craft punchy, high-converting copy for WhatsApp, Push Notifications, SMS, and Email campaigns.

• Tone of Voice: Adapt the brand’s global personality to the Mexican market - balancing the "Hard Rock" edge with local language.

• Sports & Casino knowledge: Write specialized content for sports offers like  Liga MX and American sports, as well as Casino/Live Dealer promotions.

Required Skills & Experience

• Online Gambling & iGaming Expertise: Apply a strong working knowledge of online casino mechanics, sportsbook operations, and player behavior to all copy.

• Native Mexican Spanish: Absolute mastery of Mexican idioms, humor, and cultural references. You know when to be formal and when to use a more casual "¡Órale!" vibe.

• Speed: Ability to work on tight schedules.