About The Role

The ideal candidate will own and grow the Hard Rock Bet affiliate channel in Mexico, serving as the primary point of contact for

all affiliate partners. The Affiliate Manager is responsible for recruiting, managing, and optimizing

affiliate relationships that drive new player acquisition and revenue growth in one of Latin America’s

most dynamic iGaming markets. Reporting to the Director of Marketing Operations, Mexico, this role

bridges commercial deal management, performance analytics, and cross-functional collaboration to

ensure the affiliate program operates efficiently and delivers against business objectives.

• Own and manage the day-to-day affiliate program for Hard Rock Bet Mexico, serving as the primary contact for affiliate partners.

• Build, maintain, and grow a high-performing affiliate network through relationship management, partner recruitment, and strategic business development.

• Negotiate and optimize commercial agreements, commission structures, and budgets to maximize acquisition, revenue, and ROI.

• Monitor affiliate performance, analyze key metrics, and identify opportunities to improve campaign effectiveness and partner profitability.

• Deliver regular reporting and actionable insights on KPIs including NDCs, CPA, ROAS, revenue, and customer lifetime value.

• Collaborate closely with CRM, media, product, tech, analytics, legal, and compliance teams to ensure seamless campaign execution and accurate tracking.

• Develop localized affiliate campaigns, promotional assets, and marketing initiatives tailored to the Mexican market.

• Identify and onboard new partnership opportunities, including content publishers, influencers, comparison sites, and emerging traffic sources.

• Represent Hard Rock Bet at industry events, conferences, and networking opportunities to strengthen partnerships and expand market presence.

• 3–5 years of experience in affiliate marketing, ideally within online gaming, sports betting, or digital media.

• Strong understanding of affiliate platforms, tracking technologies, and attribution models.

• Proven success managing affiliate budgets, negotiating commercial agreements, and delivering acquisition and revenue targets.

• Experience analyzing performance data and turning insights into optimization strategies and business growth.

• Knowledge of the Mexican digital market and an understanding of local iGaming regulations is highly desirable.

• Ability to manage multiple partnerships and priorities in a fast-paced, performance-driven environment.

• Strong communication and relationship-building skills with both internal stakeholders and external partners.

• Fluency in Spanish and English.

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

• Join one of the world's most recognizable entertainment and gaming brands as it continues its growth in Mexico.

• Take ownership of a high-impact acquisition channel with direct influence on commercial performance.

• Work alongside experienced leaders across marketing, CRM, product, analytics, and commercial teams.

• Build strategic partnerships, shape affiliate growth initiatives, and contribute to the success of a fast-growing sportsbook and casino business.

• Enjoy competitive compensation, career development opportunities, and the chance to make a measurable impact from day one.